What is cash flow?

The cash actually flowing into and out of a business over a given period.

In detail

Profit is recorded when business activity occurs, and the money may not have arrived yet; cash flow looks at how much money actually comes in and goes out. A company can be profitable on paper yet have no cash to pay wages and suppliers because receivables are not collected and too much is tied up in inventory.

For example

This month goods worth RMB 1 million are sold, but the customer pays only after 60 days, while the supplier requires payment within 30 days. The books show a profit, but cash in hand may be short.

How companies use it

Make cash flow forecasts regularly to see whether there is a funding gap in the coming months. Speeding up collections, controlling inventory and negotiating longer payment terms with suppliers can all improve cash flow.

Common misconceptions

Looking only at the income statement. Many companies do not fail because of losses, but because cash flow breaks down.

Back to Business Glossary

Get started

Every change begins with a conversation

Whether you are still looking for direction or already have clear business needs, we would be glad to explore them with you.

Not sure where to start?

Start with a conversation.

A free 30-minute consultation with our team to explore what digital transformation could mean for your company.

Book a free consultation

Already have clear business needs?

We start by understanding your business.

Tell us about your company's current situation, management challenges and goals, and we will explore the right digital approach for you.

Explore services

We will reply within 48 hours