What is data governance?
Ensuring that company data is accurate, consistent, secure and usable through rules, responsibilities and processes.
In detail
Data governance answers a few basic questions: who is responsible for this data, which system is the source of truth, how it is defined, who can view and edit it, and how often its quality is checked. Without governance, data gets messier over time, and both reports and AI suffer.
For example
Customer master data may only be created and edited in the CRM, is maintained by sales operations, and is checked monthly for duplicate customers and missing fields.
How companies use it
Start with a few core data types, such as customers, products and suppliers, and define owners and maintenance rules.
Common misconceptions
Writing a thick rulebook from day one. Fixing the data problems that affect the business most is more practical than trying to cover everything.
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